The Most Memorable ’90s Fashion Moments


90s fashion was assuredly a time of contrasts. On the one hand, there was a renewed focus on classic styles and feminine elegance. But on the other hand, there was also a strong grunge influence. With an emphasis on comfort and self-expression, this dichotomy is perhaps most evident in the popularity of denim overalls both rugged and girly at the same time.

It’s hard to choose just one ’90s fashion moment as the most memorable, so we’ve put together a list of some of our favorites.

1. The resurgence of vintage styles

A field with a mountain in the background

In the ’90s, it was all about revisiting old-school style. The popularity of vintage styles gave birth to several retro trends, including pin curls, high-waisted pants, and saddle shoes.

2. Grunge and the DIY ethic

Water next to the window

With its DIY aesthetic and focus on comfort, grunge fashion was truly unique to the ’90s. Grungy favored loose-fitting clothes, flannel shirts, and Doc Martens boots.

3. The comeback of denim

Denim overalls, jeans, jackets, and skirts were all hugely popular in the ’90s. And it’s no wonder – denim is a versatile and timeless fabric.

4. The return of glamour

After years of sporty and casual fashion, the ’90s saw a resurgence of glamourous styles. It was due to the popularity of movies like Titanic and The Bodyguard, which featured elaborate costumes and hairstyles.

5. The rise of color

In the ’90s, bright colors were all the rage. Goths rocked shocking pink hair and pastel outfits, while everyday women preferred bold jewel tones.

6. The popularity of crop tops and low-rise jeans

Nary a magazine cover went by in the ’90s without featuring at least one photo of a woman in an exposed midriff or low-rise jeans.

7. The ’90s supermodel era

The ’90s saw the debut of big-name supermodels like Kate Moss and Gisele Bündchen . These ladies had the utmost influence on fashion, proving that models don’t need to be size zeros to be in high demand.

8. The skater girl trend

Tennis skirts, miniskirts, plaid shirts – skater girls had it all in the ’90s. This look was popularized by movies, for example, Clueless and 10 Things I Hate About You, and it’s still embraced by many today.

9. Sporty chic

The ’90s saw a notable revival in the popularity of sportswear, thanks to brands like Adidas and Reebok. Spandex leggings were both for athletics and for going out.

10. Bohemian fashion and flannel

Bohemian fashion was hugely popular in the ’90s, and it’s still going strong today. Flannel shirts were a staple of free-spirited looks that reminded us of everyone from Kurt Cobain to Shania Twain.

11. ’90s hair trends for both men and women

The ’90s saw plenty of exciting haircuts for both men and women, from the mullet to the asymmetrical bob. And that’s not even counting all the weird new colors!

12. The influence of Friends

Who could forget ’90s fashion icon Rachel Green? The character’s style played a huge role in shaping ’90s fashion. And let’s not even mention the influence of Monica, Phoebe, and Joey!

13. The return of lace and ruffles

In the ’90s, lacy elements were everywhere – from shirts to shoes to lingerie. Ruffled scarves, blouses, and skirts were also popular, lending a sense of femininity to even the most tomboyish outfits.

14. The birth of the It bag

In the ’90s, designer bags became all the rage. The most popular brands were Louis Vuitton, Prada, and Gucci, and their bags can be evident on the arms of fashionistas everywhere.

15. The ’90s rise of colored denim

Colored jeans became popular in the ’80s, but their popularity soared in the ’90s. No longer were jeans only available to those willing to break the bank for a designer brand – now blue-collar workers could pick up a pair of brightly-colored jeans at their local Walmart.

Looking back at the ’90s fashion scene, it’s clear that this decade had a massive impact on style today. The comeback of retro styles and grunge fashions proves that trends from the ’90s never really went away – they just laid low for a while before making their comeback in full force!

Subscribe to our monthly Newsletter
Subscribe to our monthly Newsletter